Me Too Movement Inspires Brands To Change

Malena Lilly, Student Editor

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Shortly after the 2018 Golden Globes, where several people used it as a base for promoting the #MeTooMovement (an act to show all of the sexual harassment and unfairness in different industries but mainly film) CVS Pharmacy released a statement, along with a side by side picture (as shown above.) The left is airbrushed pledging that they would no longer be airbrushing all of their product models pictures and would also be urging the brands they sell to do the same. The goal is that by 2020 to have all products that have an altered photo portraying the product to also have the “CVS Beauty Mark” a symbol of a somewhat broken heart to show that it’s been altered.  For quite a long time the media and marketers have been portraying and photoshopping people to be so – called “perfect” or “ideal” to get people to buy their products, as CVS President, Helena Foulkes stated “As a woman, mother and president of a retail business whose customers predominantly are women, I realize we have a responsibility to think about the messages we send to the customers we reach each day.”  

       So much in the Beauty, Media and Film industry isn’t real, or it’s at least fabricated, so even this is an incredible breakthrough which will hopefully lead to more in the future at a much faster pace.

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